Advertise with HapiPredict
HapiPredict is a sports media publication. We cover football and basketball — match and transfer news, club season previews, tactical analysis, player profiles — alongside a large library of betting guides that explain how markets, odds and bookmakers actually work.
Our readers come for the writing. That matters for advertisers because attention earned by editorial is different from attention interrupted by an ad: people arrive already reading, already interested in the category, and already spending time on the page.
Who reads HapiPredict
Our audience is concentrated in Nigeria and across West Africa, with readers also in the United Kingdom, the United States and Europe. They tend to be people who follow the game closely — the sort who read a tactical breakdown to the end, not just a scoreline.
We publish current audience figures, geography and placement performance directly to prospective partners rather than advertising headline numbers on this page. Ask and we will send you the actual analytics, including what we count and what we exclude.
Advertising formats
Display placements
Banner units inside the article body and across section pages. Suited to awareness campaigns, product launches and seasonal promotions. We keep the number of placements low so the ones running are actually seen rather than lost among six others.
Sponsored articles
Written to our editorial standard and clearly labelled as sponsored. Good for explaining a product properly — a bonus structure, an app feature, a market launch — where a banner cannot carry the detail. We do not publish undisclosed paid content in any format.
Bookmaker and operator listings
Inclusion in our review and comparison pages. Useful for operators who want to be present when a reader is actively comparing sites, particularly on country-specific pages where local payment methods and licensing decide the choice.
Newsletter placements
A placement in our email to subscribers, who have opted in and tend to be our most engaged readers.
Announcements and PR
Coverage of genuinely newsworthy brand activity — a market launch, a partnership, a significant product change — written for readers who follow the category.
What we will not do
We do not sell editorial verdicts. A review says what we found, and a commercial relationship does not change a rating, reorder a comparison table or soften a criticism. If that makes a placement less attractive, it is the right trade for us: a review nobody trusts is worth nothing to you either.
We will not run creative aimed at anyone under 18, or messaging that implies betting is a reliable way to make money. Every gambling placement carries the responsible-gambling messaging required in the markets it runs in and links to our Responsible Betting page.
Getting started
Email [email protected] with what you are promoting, the markets you are licensed for, the format you have in mind and any dates you are working toward. If you are unsure which format fits, describe the goal and we will suggest something practical.
We will come back with availability, pricing and — where tracking allows — how we will report on it.
